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Adobe Marketo Engage Architect Master Sample Questions (Q33-Q38):

NEW QUESTION # 33
Which of the following is most critical to prioritize during a system audit?

A. Renaming program folders
B. Updating campaign templates
C. Removing inactive campaigns
D. Fixing data governance issues

Answer: D

NEW QUESTION # 34
A client wants to measure ROI for a webinar campaign.
What should be implemented?

A. Create static lists for webinar attendees
B. Evaluate only engagement stream performance
C. Leverage a single-touch attribution model
D. Use Program Tags for attribution

Answer: D

NEW QUESTION # 35
An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
* How many marketing-qualified leads (MQLs) do I have?
* How long does it take for a new lead to become an MQL?
* What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?

A. Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use People by Revenue Stage report
B. Build a Revenue Cycle Model (RCM), and use Smart Lists to create the reports
C. Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Set Google AdWords Conversions in the Revenue Model
Use the Opportunity Influence Analyzer report
D. Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use the Success Path Analyzer report

Answer: D

NEW QUESTION # 36
What best practices improve campaign reporting in Marketo? (Choose two)

A. Tag all campaigns with program tags
B. Create Static Lists for segmentation
C. Regularly audit Smart Lists
D. Include engagement data in reports

Answer: A,D

NEW QUESTION # 37
Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

A. Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well
B. Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on
C. Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on
D. Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well

Answer: B

NEW QUESTION # 38
......

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Adobe Marketo Engage Architect Master Sample Questions (Q33-Q38):

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