Questions Marketing-Cloud-Consultant Exam & Reliable Marketing-Cloud-Consultant Test Answers

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q61-Q66):

NEW QUESTION # 61
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

A. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
B. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
C. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
D. Create a list in each BU and add subscribers with a matching Region to the list.

Answer: C

Explanation:
Explanation
To limit subscriber records by BU based on the 'Region' profile attribute, Northern Trail Outfitters should select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding profile attribute. This will allow users who are assigned to a BU to only view and send to subscribers who have the same region value as their BU. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5

NEW QUESTION # 62
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?

A. Add/Update
B. Update Only
C. Add Only
D. Overwrite

Answer: A

NEW QUESTION # 63
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

A. Report Studio
B. Interaction Studio
C. Datorama
D. Web Analytics Connector

Answer: C

Explanation:
Explanation
Datorama is a product that enables marketers to connect and unify their data sources, visualize and analyze their data, and optimize their marketing performance. Datorama can help NTO centralize their analytics data from Marketing Cloud, Sales Cloud, and other sources, and provide insights and recommendations to drive return on investment and growth via their marketing sends. References:
https://www.salesforce.com/products/marketing-cloud/platform/datorama-marketing-intelligence/
https://help.salesforce.com/articleView?id=sf.mc_dtm_datorama.htm&type=5

NEW QUESTION # 64
A retail company's database of record resides at a third party company that also keeps track of purchase history.
- That database only updates once a day where new records can be created and merged.
- The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? (Choose three.)

A. What will be used as Subscriber Key?
B. What publication lists will be used?
C. How will Marketing Cloud and the database sync up?
D. Will new users have an "Email ID"?
E. Will the company need a custom preference center?

Answer: B,C,E

Explanation:
No Need to worry about Subscriber key and Email ID.

NEW QUESTION # 65
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

A. When to send the email
B. Who the offer come from
C. What the offer will be
D. How to determine engagement

Answer: C

NEW QUESTION # 66
......

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Questions Marketing-Cloud-Consultant Exam & Reliable Marketing-Cloud-Consultant Test Answers

Salesforce Marketing-Cloud-Consultant Exam Questions In 3 User-Friendly Formats

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q61-Q66):

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